EARNING the In-Person Appointment

Content Summary

With new facilities, concepts, and care options popping up all the time, we really like to encourage our Senior Living Partners to think about the role their website and overall web presence is playing in “earning" an in-person appointment with a resident and their family.
The emphasis on the word earning is intentional, with more choices than ever, and consumer buying behavior permanently shifted in recent years, the web is now the battleground that will determine whether your facility gets "ruled out" or "ruled in". We study trends across hundreds of facilities, and the Autum team measures the effectiveness of dozens of tactics, at time of writing - here are some fantastic ways to earn your way to the in-person visit.

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