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It’s no secret that hiring the right people is key to business success. But, attracting and identifying great candidates the traditional way is time-consuming —and expensive. Today, an ATS alone isn’t enough. And, if your top-of-funnel strategy relies heavily on job boards or agency spending, your acquisition budget won’t get you far. Today, talent teams need more —they need Recruitment Marketing. But while the benefits of recruitment marketing tools are clear, they aren’t often cemented as an essential player in an HR tech stack. How can you present a compelling business case to gain stakeholder buy-in and get the tools you need to set your team up for success? We’ve distilled everything you need to know about how to build an air-tight business case into 6 simple steps. In this checklist, we’ll guide you step-by-step on how to speak the language of your stakeholders, how to show value, and where to find real-world ROI examples to support your case.