How to make employer branding work with storytelling

Publisher: Clinch Talent

Access this content

Your content has been opened.

Please verify you are a human before downloading this content.

How to make employer branding work with storytelling has been emailed to . Entered the wrong email?

Don't see the content in your inbox?
Make sure to check your spam and other messages folders.

Can't get to your email right now?

To complete your registration and access this content, enter the sign-in code sent to your email.

Please enter a valid verification code.

Code sent to:

Also, remember to check in your spam, promotions, and other folders.

Register to access this content

By accessing content on the SHRM Human Resource Vendor Directory you agree to our Terms of Service and Privacy Policy; and, you acknowledge that your information may be shared with the content publisher.

How to make employer branding work with storytelling

Talent professionals know that employer branding is important. 80% of talent leaders believe employer branding is a key driver of making quality hires, yet only 50% of companies we surveyed believe they have a proactive brand strategy. Employer branding and talent attraction teams increasingly put a great deal of work into trying to present an authentic employer brand to candidates using a wide range of tactics, but does that effort pay off? Where should teams focus their energy to have the most impact alongside other budget considerations? In this guide, we take a detailed look at results of our research study with Immersion Neuroscience, and discuss how storytelling can work for HR to improve employer branding and authenticity.