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How To Personalize Coaching to Increase Team Productivity You can increase productivity by personalizing coaching and improving efficiency in sales team processes. The average organization publishes continuous content updates to reinforce training. In sales organizations specifically, this information may overwhelm your sales team members who are trying to stay current. Interestingly, Mindtickle reports, around 80% of new training content sees only a 30% engagement rate. While training content is important, some documents and videos may not be applicable to everyone on your team. Beyond that, the constant content wave is too overwhelming to be effective. With 84% of training information “being forgotten in three months,” your organization’s investment may be going to waste. Regular coaching may deliver better outcomes. When the coaching content is personalized to a rep’s individual needs, they may pay attention. You can start this process by linking your coaching techniques to the results of psychometric assessments. Reps will appreciate individualized manager attention. This is especially true when the coaching targets the sales, or soft skills, the rep would like to improve. Read more by downloading this content! And learn how TeamTrait gives you more certainty when hiring, motivating and retaining your best team members.