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How To Incorporate Motivation When Setting Goals. HR professionals should realize ignoring the challenges of your sales employees is at your peril. Did you know for most sales professionals working in your organization, goals this year include increasing business from existing accounts (53%) and improving the competency of the sales team (39%). Business owners are wise to focus on upskilling the members of their sales teams. In our research, 28% of sales professionals noted the need for co-workers who are more proficient at their jobs. Read this article from TeamTrait to learn more assessments and solutions to better support this part of your company.