HR can pivot and build new team identities when promoting and hiring to boost company bottom line! - from TeamTrait™

HR can pivot and build new team identities when promoting and hiring to boost company bottom line! Your organization must have the right talent in digital marketing roles. Use a comprehensive psychometric assessment to learn which skills and work behaviors your team members possess. Then work on upgrading those skills through training and professional development programs.

Best-in-class companies have likely already assembled revenue enablement teams. HR professionals can explore this option by defining roles that match the journey of customers through the sales process. Then study the strengths and interests of team members before assigning them to one of these critical roles.

Develop Team Identity

If your team is comprised of employees who also perform other functions, they may struggle with their corporate identity. For example, your top customer service agent may feel their first priority is to handle requests and complaints. They are accustomed to putting out fires.
When they join a revenue enablement team for part of their workday, they need to wear a different hat. They may need coaching or professional development to learn how to deliver what that role requires.

To get the best performance from your revenue enablers, take the time to gauge team identity. You can use the features available on TeamTrait to learn whether your team excels at creativity or strategic thinking. You might also learn that the team suffers from a lack of self-confidence. Over time, you can work with individual employees to help them improve the skills they need.
Invest in your high-performing teams and watch your revenue grow.