Accelerating Implementation Methodology (AIM)

Accelerating Implementation Methodology (AIM)

Most organizational change initiatives fail. Not from poor planning, but because people don't change their behavior. The AIM Implementation Methodology closes that gap. It is a proven framework that drives full adoption, manages resistance, and builds the leadership involvement that makes change stick.

AIM is a behavior-based change management and implementation framework designed to turn strategy, digital, and AI initiatives into sustained results. It focuses on leadership involvement, readiness, and reinforcement. These are the elements that determine whether people actually adopt new ways of working, not just whether systems go live. AIM addresses the gap most organizations experience between installing change and successfully implementing it. Technology can be deployed on schedule but benefits only appear when behaviors change and stay changed.

Developed by Don Harrison and refined across 37+ years of implementation research since 1989, AIM has shaped how Fortune 500 enterprises execute large-scale transformation. The methodology rests on a structured Implementation Roadmap, the 15-instrument AIM Toolkit, and the Six Non-Delegable Sponsor Tasks that focus the majority of effort on execution rather than planning.

IMA Worldwide is part of Peacock Hill Consulting's portfolio of enterprise change and transformation firms. We apply AIM to help organizations move from pilots and announcements to real-world adoption.