No matter how it happens, there’s little doubt that consumers’ personally identifiable information (PII) is under attack. Whether it’s through the record-setting number of data breaches, voluntary or accidental oversharing, or third-party collection of pertinent user data, consumers’ information is ending up in places they likely never intended. All of these situations continue to threaten the security of personal data, and new cybercrime tools are unleashed every day. At the same time, trusted platforms have come under scrutiny for their lack of trustworthiness. What’s more, 75% of respondents in a recent study by the Identity Theft Resource Center (ITRC) stated that they are severely distressed over the misuse or attempted misuse of their personal information. In this whitepaper, we explore why data privacy matters, what information organizations collect & why, and what you can do to make sure your data is safe and secure.
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