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Most morale improvement articles focus on the pleasure of tangible benefits. Employee loyalty programs. Company discounts. Book clubs, coffee mugs, stress balls. While these all have their merits, morale goes beyond what your employees can accumulate based on a points system. The immediate gratification of a perk or discount is fantastic. It’s a terrific pick-me-up after doing a hard project, or a nice reminder that the company appreciates the long hours you’ve put in. But to achieve continuous high morale from your workforce, the organization itself has to create a culture of gratitude, celebration, and development.