Your employees are the lifeline of your business. The right marketing executive can charge your entire organization toward transformative growth and drive ROI like never before. However, the wrong executive is detrimental to your bottom-line and poses a high risk to the future of your business. The difference between a B player and an A-level leader will fundamentally add or detract from your bottom-line and overall enterprise value. Don’t leave your marketing in the hands of a mediocre marketing executive. A clear understanding of the exhaustive costs of a subpar leader will prepare you for your next marketing executive search, and prevent you from wasting money on inadequate marketing leaders.
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