Access this content
Your content has been opened.
The Real Cost of a Subpar Marketing Executive has been emailed to . Entered the wrong email?
Don't see the content in your inbox?
Make sure to check your spam and other messages folders.
Can't get to your email right now?
Please enter a valid verification code.
Code sent to:
Register to access this content
By accessing content on the SHRM Human Resource Vendor Directory you agree to our Terms of Service and Privacy Policy; and, you acknowledge that your information may be shared with the content publisher.
Your employees are the lifeline of your business. The right marketing executive can charge your entire organization toward transformative growth and drive ROI like never before. However, the wrong executive is detrimental to your bottom-line and poses a high risk to the future of your business. The difference between a B player and an A-level leader will fundamentally add or detract from your bottom-line and overall enterprise value. Don’t leave your marketing in the hands of a mediocre marketing executive. A clear understanding of the exhaustive costs of a subpar leader will prepare you for your next marketing executive search, and prevent you from wasting money on inadequate marketing leaders.