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White Papers by MarketPro, Inc.

  • The 4 Most Important Traits of a Successful CMO in 2017

    There’s no universal “perfect formula” for a CMO right now. What works best will depend on an organization’s structure, culture and market. But given current trends in technology, marketing, and business as a whole, there are a few capabilities that will be universally essential for a head of...
  • How to Tell if You Need Marketing Staffing

    Businesses need to be flexible and able to quickly respond to any need. From executive leadership to raw productive power, consultants to creatives and everything in between, flexible marketing staffing solutions bring you plenty of options. Marketing staffing provides fast, cost-effective...
  • Flowchart to Choose the Best Flexible Workforce Solution for Your Marketing

    There’s more than one way to execute major marketing projects or mission-critical campaigns. Some solutions are better for certain situations than others. When you need some extra capacity to make ends meet, should you turn to contract marketing staffing, freelancers, your agency, or some other...
  • The Real Cost of a Subpar Marketing Executive

    Your employees are the lifeline of your business. The right marketing executive can charge your entire organization toward transformative growth and drive ROI like never before. However, the wrong executive is detrimental to your bottom-line and poses a high risk to the future of your business....
  • The CEO’s 20-Minute Checklist to Evaluating Marketing Effectiveness

    In today’s convoluted marketing environment, it can be difficult to tell whether things are heading in the right direction–especially if you’re not a marketing veteran yourself. Check out eight critical indicators you need to see as a business leader to tell your marketing is heading in the...
  • 20 Interview Questions You MUST Ask Your Next Marketing Executive

    The stakes are too high to risk a bad hire or even an average one at the top of your marketing. Download this list for 20 interview questions hand-picked by experienced marketing headhunters that offer critical insights into your candidate’s most important traits and abilities. You'll also get a...