There’s no universal “perfect formula” for a CMO right now. What works best will depend on an organization’s structure, culture and market. But given current trends in technology, marketing, and business as a whole, there are a few capabilities that will be universally essential for a head of marketing to thrive in 2017. Find out what they are, and fill any skill gaps to ensure you find success through the year. Download this whitepaper for the four essential skills and traits any Head of Marketing will need to succeed in 2017, and a brief explanation of what makes these traits essential, and how to acquire them.
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