March 28, 2025 | The TruHu Team
About Lake Medical Imaging
Lake Medical Imaging (LMI) operates six offices across Central Florida, serving patients in and around The Villages. With a lean HR team of just two-and-a-half staff members managing nearly 280 employees, from full-timers to PRN staff, LMI needed a modern solution to ensure that critical messages reached every employee reliably. Before TruHu, LMI’s communications were indirectly relayed through managers and generic company emails, resulting in inconsistent message delivery and low engagement.
The Challenge
- Dispersed Workforce:
With six locations across Central Florida, ensuring that all 280 employees received and acted on important announcements was a constant struggle. Traditional methods relied on managers’ verbal updates or group emails, which were frequently overlooked. - Limited HR Resources:
A small HR team could not afford the time to chase down responses or verify that messages had been read, leading to delays and missed updates on key issues such as open enrollment, severe weather alerts, and policy changes. - Passive Communication:
Without a direct, trackable channel, employees often remained uncertain whether an update applied to them, especially those working on flexible or PRN schedules.
Why TruHu?
LMI first considered TruHu to improve their open enrollment communications. Quickly, however, the team realized its broader potential:
- Direct, Mobile-First Approach:
By sending messages directly to employees’ phones via text and email, TruHu bypassed the cluttered inbox and ensured that every message was hard to miss. - Trust Through Consistency:
Employees were instructed to add TruHu’s number to their contacts, establishing a clear expectation that any TruHu message was important. - Ease of Use & Segmentation:
The platform’s simplicity allowed HR to quickly classify employees (full-time, PRN, etc.) so that each group received only the relevant updates.
Implementation & Usage
LMI rolled out TruHu with a focused strategy that has since transformed internal communications:
Orientation & Training:
Every new hire is introduced to TruHu. HR emphasizes that “TruHu messages are always important,” ensuring that employees immediately recognize and trust these notifications.
- High-Impact Messaging:
LMI utilizes TruHu for critical updates, including severe weather closures, benefits enrollment, policy changes, and urgent operational alerts. Over the past year, LMI sent 49 messages (to groups of five or more) that achieved an average click rate of 78% . Many key messages have exceeded 90% , underscoring the platform’s reliability in engaging the entire workforce. - Surveys & Manager Feedback:
TruHu’s built-in survey feature enables managers to provide input on training topics and operational issues. This not only enhances participation but also makes staff feel that their opinions directly shape the organization’s direction. - Targeted Outreach & Actionable Tracking:
The platform’s segmentation features allow HR to customize messages precisely. TruHu’s reporting reveals exactly who has or hasn’t opened a message, enabling HR to follow up with individuals rather than sending blanket reminders efficiently. - Time Savings & Improved Clarity:
By reducing the need for back-and-forth emails and “reply-all” confusion, TruHu saves considerable time. HR quickly identifies which employees need additional reminders, ensuring that every vital message is acknowledged.
Key Outcomes
- Exceptionally High Engagement:
With an average click rate of 78% across group messages and select messages reaching over 90%, LMI’s workforce now reliably accesses critical communications. This is a dramatic improvement compared to previous methods. - Streamlined Communication:
Whether it’s announcing a severe weather closure or reminding staff about open enrollment, HR can now deliver urgent updates to the right audience within minutes. - Enhanced Employee Morale & Involvement:
The survey and feedback features have created a more collaborative environment. Managers appreciate that their input is valued, and employees feel more connected when they receive personalized, relevant updates. - Significant Time Savings:
With TruHu’s actionable tracking, HR can quickly pinpoint who hasn’t engaged with a message and follow up directly. This reduces the workload associated with manual tracking and follow-up calls. - Effortless Integration & Setup:
Adding new hires, updating contact details, or removing terminated employees takes mere seconds, ensuring that the system remains current and effective.
Looking Ahead
Lake Medical Imaging plans to further expand TruHu’s role beyond HR into other departments, such as finance, using the platform for W-2 reminders, expense-report deadlines, and more. With a proven track record of transforming internal communication, LMI is confident that TruHu will continue to enhance efficiency, cut through inbox clutter, and foster a culture of clear and timely engagement.
By intentionally sending only high-value updates through TruHu, Lake Medical Imaging has not only improved its communication process but also built a level of trust that keeps employees consistently clicking through—and actively participating in—the information that matters most.
