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Business ethics is defined as "the study of appropriate business policies and practices regarding potentially controversial subjects including corporate governance, insider trading, bribery, discrimination, corporate social responsibility, and fiduciary responsibilities." It's the application of a moral framework to the way organizations do business, and it shapes and changes the way businesses operate. It can be both normative (e.g., how employee behavior is related to cultural or social issues) or descriptive (e.g., how to incorporate best practices into an organization's policies and procedures).