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Creating pride in and loyalty to the company is key to generating revenue-increasing employee performance. In order to cultivate those sentiments in their workforces, many businesses turn to incentive programs that recognize strong performance. Not all incentive programs are created equal, however, with many outdated employee-of-the-month efforts doing more harm than good to organizational morale. In order to effectively incentivize today's workforces to help grow company revenue, leaders should consider other strategies as well.