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With nearly eleven million positions currently open in the U.S. job market, companies are struggling to deal with the significant shortage of labor.1 People are more discerning about which jobs to pursue, thanks in part to increases in unemployment benefits in response to the pandemic. (For example, one study found that between March 2020 and July 2020 "a 10 percent increase in unemployment benefits caused a 3.6 percent decline in [job] applications, but did not decrease vacancy creation."2) As job seekers increasingly seek to work on a seasonal basis, companies must figure out how to get those individuals to work for them. Organizations have to address several significant challenges to hiring: