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As the coronavirus crisis creates unprecedented times, it’s critical that companies figure out how to protect and increase revenues—not defaulting to layoffs, containing or cutting costs. Indeed, the ability to grow will separate the leaders from the pack and this is exactly what The Assessment Company®, a US based leading employee assessment solutions firm was able to achieve. “We were able to stabilized the immediate situation. While many firms retreated, we doubled down on our marketing, which was key to sustain and increase momentum despite what I call the COVID Economy of retreat and hide,” says John P Beck, Jr. CEO.