First there were sales portals—in theory, a great idea for putting sales collateral and other selling tools in one easy-to-access repository. But no one used them. Sales enablement tools followed closely behind, with the compelling promise of an intelligent software platform that would bridge the marketing-sales divide once and for all. They would help salespeople up their performance through better content, consistent execution and better, more targeted message delivery. And, it’s true, sales enablement platforms can be powerful tools for turning leads into customers...(continued)
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