First there were sales portals—in theory, a great idea for putting sales collateral and other selling tools in one easy-to-access repository. But no one used them. Sales enablement tools followed closely behind, with the compelling promise of an intelligent software platform that would bridge the marketing-sales divide once and for all. They would help salespeople
up their performance through better content, consistent execution and better, more targeted message delivery. And, it’s true, sales enablement platforms can be powerful tools for turning leads into customers...(continued)
Sign up to download Is your sales enablement system preventing sales?
Our records indicate your email already exists. Please login above.
When you register to become a member, you gain access to white papers and the ability to reach out
to companies directly. As part of your membership, we’ll keep you up-to-date on current news, research and
analysis with our Business Chatter Weekly e-Newsletter.