Business Management

Doors of perception: Why Change Management is so well misunderstood

Available from ChangeVU

Doors of perception: Why Change Management is so well misunderstood

Content Summary

The fact that CM exists today as a field – still – after 60+ years of organizational application – including the fact that it still has mixed results, only adds to its mystery. If you use something for that long and the outcomes aren’t improving, wouldn’t you wonder at its applicability or usefulness? This is indeed the case with CM (i.e. both that it has very mixed results and the study period is indeed over a long period). So why indeed, is it still around?

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