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In order to fully master the complexity of the sales relationship, sales representatives must go beyond likability and learn to add value through every step of the sales process.
Through this session, participants will learn how to use different skill sets and competencies to understand how each customer behaves or responds to different situations throughout the selling process. In addition, they will obtain a deep understanding of their needs, wants, goals, and objectives to help their team strategically influence the sales conversation.
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