CultureID

Build a Highly Engaged Culture. Reduce Turnover. Thrive by Design.

CultureID measures the behaviors that drive performance inside an organization and equips leaders at every level to act on what the data shows.

It starts with engagement and pulse surveys built to reach the entire workforce, including frontline employees who have no desk and no company email. Results feed a Company DNA Report that maps the employee experience across five engagement dimensions: Accountability, Alignment, Capability, Communication, and Relationships. A CultureID expert walks your executive team through the findings and helps them commit to a short list of priority actions. A dedicated relationship manager stays with your team through the full survey cycle, and the Manager Resource Center gives supervisors ongoing development tools tied to those same five dimensions.

The CultureID approach rests on neuroscience, drawing on Adult Attachment Theory and Social Baseline Theory to explain how trust and psychological safety shape performance. It rests equally on evidence: more than a decade of data from the same validated instrument, spanning 1,000+ organizations and over 100,000 employee responses.

Among CultureID clients with 50 or more employees, 85.5% show measurable improvement between their first and second survey. Clients include organizations in manufacturing, construction, healthcare, transportation, food and beverage, and the public sector.

CultureID was founded by Don Rheem, TEDx speaker and author of Thrive By Design: The Neuroscience That Drives High-Performance Cultures, and is led by CEO Kelly Burns. Identify the culture you have. Create the culture you want.

Company Details

Address
Box 240
Centreville, VA 20122

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Products & Services

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CultureID Surveys

Engagement data arrives while you can still act on it. CultureID Surveys lets you run a core engagement survey, follow...

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CultureAI

Leadership advice usually arrives long after the moment a manager needs it. CultureAI can help in real-time. It is a...

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Manager Resource Center

Managers deliver the employee experience, and most were promoted for technical skill and left to learn leadership by...

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CultureID Company DNA Report

Your Company DNA Report maps how people actually work, interact, and produce results across five dimensions:...

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CultureID Leadership Training

Live and on-demand training built around what your leaders are actually stuck on: teams that have stopped speaking up,...

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Don Rheem | Keynote Speaker

Don Rheem is the Founder and Chairman of CultureID and the author of Thrive By Design: The Neuroscience That Drives...

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Thrive By Design: The Neuroscience That Drives High-Performance Cultures by Don Rheem

Don Rheem's book, Thrive By Design: The Neuroscience That Drives High-Performance Cultures explains what the brain...

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Resources & Content

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Manufacturing & Distribution: The Culture Gaps Beyond the Shop Floor

Drawing on 12 years of CultureID data from 30,000+ manufacturing employees, this industry case study examines the gap...

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Professional Services: The Gap in Manager Feedback and Recognition

Strong company-wide scores can coexist with weak day-to-day feedback and recognition. Based on 14 years of CultureID...

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Financial Services: The Engagement Gaps Behind Strong Averages

Drawing on 15 years of CultureID data from approximately 10,000 financial services employees, this industry case study...

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Accountability at Work: A Free Chapter from Thrive By Design | Don Rheem

Download Chapter 8, “Accountability,” from Don Rheem’s Thrive By Design: The Neuroscience That Drives High-Performance...

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The Business Case for Employee Engagement: A CultureID Executive Brief

What can engagement measurement reveal about the capacity already inside your workforce? This one-page executive brief...

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CultureID: Turn Workforce Insights into Action

See how CultureID connects employee engagement data with practical leadership development. This two-page brochure...

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From Anecdotes to Analytics: Transform Your Company Culture Through Measurement

Evidence suggests that companies who measure engagement have a higher percentage of engaged employees and lower...

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