Introducing the New Berkshire

Press Release from Berkshire

Berkshire has kept the same logo and aesthetic for decades, and, after many months of hard work, we are thrilled to present you with the newest iteration of our well-loved brand.

Why the Change?

At an organization like Berkshire, where change and innovation are constant, we felt that it was time to adopt a logo that reflected these characteristics. Nothing at Berkshire is static, and our old logo had been hanging around for longer than some of our products!  

We opted, instead, to implement a bright but minimalist look with our new logo, transforming the iconic Berkshire yin and yang symbol into a more dynamic and forward-moving image – a nod to our past, and a reflection to our commitment to modern solutions and innovation in an industry that is always changing.

What’s Happened to the Website?

As with any major rebranding project, the website is a crucial piece of the puzzle. And it was high time to give it a facelift! On the new website you’ll find all the same resources that you relied upon with our old site -- plus a fresh look and easier to navigate Resource Center, where you’ll have access to webinar recordings, helpful white papers, and much more.  

We’ve simplified and modernized ... and we think you’ll love it!  

What about Your Services?

Our staff remains committed to delivering the highest level of customer service to our clients; our in-house developers remain busy fine-tuning and re-inventing our software solutions; and our leadership team remains steadily focused on honoring this organization’s legacy of excellence, while creating new opportunities for growth and service in this dynamic sector.  

Have questions or feedback for us?

The most exciting part of rolling out this new look is getting feedback from our network of family and friends. Please don’t hesitate to reach out to us withquestions and feedback here.  

We hope you like it as much as we do!

 

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